Our client is a major international online gambling company that specializes in Sportsbook, Casino and Poker, and are seeking a high-level leader for a key role within their acquisition business.
The role is Affiliate Programme Director
- Lead a team of affiliate managers and oversee management of all partner accounts to continually grow revenue
- Focus on growth of our primary market, which is the United States
- Recognizing potential partners among clients
- Set sales goals and work with affiliate management team in obtaining monthly and quarterly margin goals, as well as tracking and recording individual and team progress, wins and challenges.
- Provide excellent customer service to maintain existing affiliates and acquire new affiliates
- Identify and analyze strategic partner accounts and areas of growth opportunity with affiliate managers on an individual and team basis.
- Oversee affiliate management team communication to partner base surrounding offer pitches, company messaging, strategy, best offer assets and other daily communications to ensure each affiliate team member is communicating in a method and style that represents the company in a professional, polished, and informative manner.
- Be actively involved in top partner accounts, working closely with affiliate management team to provide stellar service and value
- Manage pipeline of new affiliate recruitment and re-activation of dormant accounts
- Coordinate with various teams to address affiliate needs in accurate and timely manner
- Stay abreast of industry trends in the affiliate performance marketing space
- Provide training on affiliate management as needed
- Work with the affiliate team to launch new brands within the affiliate program
- Actively explore new partnership opportunities, including potential opportunities for the Media team, strategic partnerships for the Social Media department and non-traditional Affiliate opportunities
- Prior experience with an affiliate program whose brands have primarily targeted US traffic
- High level of energy, dedication, and motivation
- Prior experience with the sportsbook, casino and/or poker channels
If this sound like you then please get in touch for an informal conversation.