This Summer, two European markets – Germany and the Netherlands – are set to expand as new regulation widens horizons for online gambling. With a combined population of 100 million, it’s a sizable opportunity for businesses and professionals.
What’s set to change in Germany and the Netherlands?
Germany: The introduction of the Interstate Treaty on Gambling (ITG 2021) on 01 July 2021 has expanded Germany’s online betting industry beyond sports to include games of chance. A recent BtoBet report forecasted a potential market size of €18.2bn by 2024, from a potential customer base of 16.6 million players. Excitement is high; this change has been in the offing since way back in 2012.
Netherlands: On 01 September 2021, the Dutch online gaming market will open to licensed operators. 1.2 million Dutch citizens already gamble online; a figure that’s more than doubled since 2015. Until now, though, options have been limited to just state-controlled operators or unregulated providers. This is a market primed for significant growth.
The EU does not dictate online gaming regulations, meaning that countries are able to impose whatever restrictions they see fit. Established and active markets such as the UK are often looked to as the ‘gold standard’ for gaming operations, but each region operates in its own way.
Where are the opportunities for professionals and businesses?
New licenses: In both markets, new licenses will allow fresh entrants to set up operations. For many, preparations have been under-way for years, but now that the starting gun has been fired, leadership expertise and specialist skills will be in high demand.
Expanding product portfolios: Brands in the German market will expand their product offering to include games of chance, now permitted under the ITG. The race is on to discover what will resonate best with German customers.
Compliance requirements:With global financial penalties reaching as high as €50m last year operators will be particularly keen to invest in their compliance departments for sustainable growth. Professionals will need to build operations compliant with the ITG in Germany and the Dutch Remote Gambling Act in the Netherlands.
Demand generation: With an untapped customer base to contend with, player acquisition strategy backed by strong marketing talent will be essential. Operators will need to ensure they remain compliant with advertising regulations which set out strict rules regarding targeting and message content.
Customer services: Native or fluent talent will be highly desirable in customer-facing positions. Companies will need talent both patient and professional to represent their public image accordingly.
Interested to explore more?
Connect with Pentasia today to discuss opportunities in the European gaming market including within Germany and the Netherlands.
Plus: Specialist Training
If your business is expanding in the German or Dutch markets, you may be interested in the new training packages on offer from iGaming Academy.