Jobs Explained: Marketing Manager

14 April 2021

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What is a Marketing Manager? How much do Marketing Managers earn? How do you get your first job as a Marketing Manager and what’s the long term career potential? In this jobs explained profile we explore everything you need to know about Marketing Manager jobs...

What is a Marketing Manager?

A Marketing Manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns.

Similar roles:

  • VIP Marketing Manager

  • Affiliate Marketing Coordinator

  • Marketing Specialist

  • Marketing Retention Manager

What does a Marketing Manager do in the iGaming industry?

An iGaming Marketing Manager is an individual who focuses on managing the promotion of games through marketing actions on the B2C side. This is one of the most crucial iGaming marketing jobs as it’s heavily involved with user acquisition, retention and reactivation. The holder of this role sets up, manages, and reports on data centric marketing campaigns to increase the usage of games on the behalf of an operator. He/she is responsible for selecting the appropriate channels that will improve a campaign's performance based on set monthly budgets.

Pros

Cons

  • Opportunities for growth

  • High earning potential

  • Degree programs are readily available

  • Comfortable environment

  • Good budgets

  • Potential for travel

  • Job pressure can be high

  • Competitive

  • Long hours

  • Responsibility to adhere to strict iGaming regulations

​How much does an iGaming Marketing Manager make?

  • Marketing exec - £35,000 - 45,000

  • Marketing manager - £45,000 - 75,000

  • Head of marketing - 70,000 - 100,000+

  • CMO - £120,000+

What are an iGaming Marketing Managers job duties?

  • Develop an iGaming marketing strategy that will help attract and retain players in a competitive market.

  • Implement targeted marketing campaigns that will drive player engagement and bring commercial results.

  • Build hype for game launches to increase user acquisition.

  • Drive the company’s media strategy and execute PR campaigns for brand awareness.

  • Planning timescales and budgets.

  • Plan and manage social media and public relations campaigns.

  • Build relationships and coordinate with external partners and agencies.

  • Devising and presenting ideas and strategies.

  • Creating promotional activities.

  • Communicating with various platforms for digital marketing and negotiating terms.

  • Compiling and distributing financial and statistical information.

  • Writing and proofreading creative copy.

  • Analysing, interpreting, and presenting results.

What qualifications/skills does an iGaming Marketing Manager need?

  • 2 - 5 years’ experience in digital & integrated marketing programs online (web/mobile).

  • Be interested in and/or understand the various types of online gaming activities in the iGaming sector (poker, casino, sportsbook etc.) or have a strong interest in sports/sports betting.

  • Good understanding of social media and other digital channels including Affiliate Marketing, Display, PPC, SEO, SEM. 

  • Experience in affiliate management and media buying.

  • Organisation and a competitive mindset are a must.

  • Experience in team management.

How do I get a job as a Marketing Manager in iGaming?

Becoming a Marketing Manager in the iGaming industry requires a strong background in marketing and team leadership with iGaming experience a big bonus. You will find Marketing Manager jobs advertised online, including entry, junior and senior positions. Be sure to include all relevant qualifications and experience when writing your CV - and don’t forget to send us a copy too, as we often have exclusive and unadvertised Marketing Manager jobs.