Market Update: Sales & Commercial, Q1 2020

06 January 2020 By Karl Harenburg

Pentasia Market Updates Imagery Q1 2020 Sales
Sales and account management is one of the best-paying job functions in iGaming, with overall salaries rising by 5-10% year-on-year. No wonder this is one of the most attractive career paths for entry-level candidates – drawing in some of the highest application rates among our advertised positions.
Sales and account management positions, though, are only for those with the commercial credentials businesses need. Employers need to trust that these individuals will turn critical growth plans into reality. For those able to step up to the plate, rewards are there for the taking.
Our summary of the iGaming sales and commercial talent market in Q1 2020:
  • Location significantly affects base salaries globally, and employers are increasingly savvy regarding the placement of roles. Whilst many positions must be located within close reach of all target networks, the increasingly global nature of our industry means that semi-remote or travel-centric roles are becoming more commonplace.
  • UK sales and account managers are among the best paid in the world, pushing salaries to the top of the band at each level. Similar hires can be made elsewhere in Europe – such as Germany, Austria, (Malta – for approximately )10-15% less than in the UK.  
  • Bonuses and commission structures vary from employer to employer. There is no set standard but, whilst candidates are open to considering a variety of packages, the top performing professionals will always look for tangible reassurance that targets are genuinely achievable.
  •  We’ve seen increased demand for sales professionals in emerging markets like LATAM and Africa.
  • The greatest demand for new talent currently is in the US, where the B2B landscape is rapidly growing following the PASPA repeal. Since the market is still actively developing, the demand here is for “self-starter” types who are willing to work on the industry’s frontier.
To see a full breakdown of salaries for sales and commercial roles in iGaming, see our Salary Survey 2019 [iGaming Business – free to access]
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Interested to know more about our Sales & Commercial recruitment services? Contact us today to discuss your hiring plans in 2020 and beyond.