Job Explained: Business Intelligence (BI) Analyst

03 April 2019 By Alastair Cleland

1783 Original

What is a Business Intelligence Analyst? How much do BI’s earn? How do you get your first job in BI, and what’s the long term career potential? In this job explained profile, we explore everything you need to know about Business Intelligence jobs...

What is a Business Intelligence Analyst?

Business Intelligence Analysts gather and interpret business-critical data and use it to advise on ways to increase revenue and reduce costs. In today’s highly competitive environment, BI can give businesses a critical edge. A BI Analyst will likely oversee the accurate collection or extraction of data from database, effective reporting for numerous stakeholders, and ultimately make clear recommendations that can be acted on. As an industry, BI is set to be worth $71 billion by 2022.

You may also come across these job titles similar to Business Intelligence Analyst:
  • BI Analyst

  • Senior BI Analyst

  • Business Intelligence Analyst

  • BI Developer

  • BI Consultant

  • BI Engineer

  • Director of Analytics

  • Business Intelligence (BI) Architect

  • Business Intelligence Manager

  • Business Intelligence Director

  • Business Intelligence Consultant

  • Data Scientist

What does a Business Intelligence Analyst do in the online gambling sector?

Online gambling businesses collect enormous quantities of data. Business Intelligence Analysts help make sense of it all, dissecting customer information, betting patterns and campaign performance to find new opportunities for the business. Depending on the company, BI’s may look at data from online casinos, sportsbooks, lotteries or a combination of platforms.

The pros and cons of Business Intelligence as a career:



  • Ideal for those with a strong interest in data interpretation and pattern analysis

  • Exposure to leadership, and opportunity to influence high-level strategy

  • High demand for talent, and increasing

  • Well-paid profession

  • Requires high level of attention to detail

  • Remote work opportunities limited

How much do BI analyst earn?

An average salary for a Business Intelligence Analyst in online gambling is around £60,000. This requires approximately 5 years’ industry experience. More senior positions can command up to £120,000+, whilst entry-level salaries - including graduate roles - tend to pay around £25,000 to £30,000.

Source: 2018 Pentasia and iGaming Business Salary Survey

What qualifications or experience do you need to become a BI analyst?

Business Intelligence professionals come from a range of backgrounds, however usually entry criteria include the following:

  • Bachelor’s degree related to IT, computer science, computer engineering, statistics or business administration

  • Strong IT skills including proficiency with data analysis programmes and systems

  • (If above entry-level) Experience in industry dealing with high volumes of data, either in an analytical or administrative capacity

  • Key skills including analytical process, problem-solving, business communication, attention to detail and specific industry knowledge

How do I get a job as a BI analyst?

Business Intelligence is a highly valued skill, increasingly sought-after by businesses. You’ll find business intelligence jobs advertised online, including graduate jobs and senior BI positions. Be sure to include all relevant qualifications and experience when writing your CV- and don’t forget to send us a copy too, as we often have exclusive and unadvertised BI jobs.