ICE Totally Gaming 2017: Our Preview of the World’s Largest iGaming Event

11 January 2017 By Alastair Cleland

Ice Totally

​If you’re in iGaming, you need to be at ICE this February. Renowned as the go-to event for iGaming professionals, 2017 is ICE’s largest year yet. Adding 2,000 square meters to its show floor - now 40,925 sqm – it’s by far the world’s biggest B2B gaming technology event.

Taking place at London’s ExCeL Centre, ICE Totally Gaming brings together online and offline gaming businesses, with exhibitors drawn from casino, betting, bingo, lottery, mobile, online, street, sports and social gaming.

For us, it’s a welcome opportunity to meet 100’s of candidates and clients we’ve worked with over the past 12 months, and provides a fascinating glimpse into the industry’s evolution.

ICE in Numbers

28,487 visitors attended ICE 2016

150 nations – attracting businesses and individuals from around the world

40,925 square meters of event floor space

This year at ICE, we’re looking forward to…

Seminars on gaming’s hot topics

Free to attend for all delegates, ICE’s seminars bring together experts from across the industry for more focused learning. Seminars on industry ‘hot topics’ blockchain and eSports are sure to prove popular, as are the two sessions on leadership.  Territory-specific sessions offer deeper focus on key and emerging gaming markets: Africa; USA Sports Betting; India; Japan; LatAm; Italy; USA Affiliate.

Full list of ICE seminars

ICE VOX (Replacing ICE Conferences)

Featuring an impressive rostrum of talent from within the gaming industry and beyond, ICE VOX is a series of paid learning modules taking place on the first two days of ICE. Tech leaders can pick from topics including “Data Science and Personalisation”, “Modernising Lotteries” and “Game Design and Development”, plus there are numerous specialist sessions for analysts, compliance managers and security experts.

ICE VOX brochure and agenda

Pitch ICE: GamCrowd’s start-up opportunity

​​Founded by two experienced gambling industry entrepreneurs, GamCrowd promotes gaming tech innovation and start-up communities. For the 3rd year, GamCrowd provides a platform for iGaming start-ups to pitch to the ICE Totally Gaming audience, potentially earning new partners or even investment. Finally, GamCrowd Studio on day 3 of the conference provides educational sessions for start-ups looking to enter the iGaming market.

More about Pitch ICE via GamCrowd

500 exhibitors to meet and greet

​ICE Totally Gaming is vast. With 500 exhibitors to meet, much of our time is always spent out and about on the event floor. The joy of tech conferences is that there’s always lots of innovation to discover and try hands-on, but getting stuck in and building relationships is also the best way to earn real business value.

Full list of ICE exhibitors

Premium access to London’s gaming venues

Through ICE’s London Casino Club, conference attendees get unrivalled access to London’s top gaming venues: Caesars Entertainment; Genting Casinos UK; The Hippodrome Casino London. Show your ICE badge to get privileged benefits, complimentary drinks and even seats for evening entertainment.

Full details on London Casino Club

Meet Pentasia at ICE (stand N7-333)

​As ever, you’ll find Pentasia consultants at ICE throughout the event. Contact your consultant ahead of time to arrange a time to meet, or simply drop by stand N7-333 any time.