Rob Dowling of Pentasia talks to eGR North America about the current recruitment trends in the growing US egaming market
eGR North America (eGRNA): Since the DoJ opinion on the Wire Act, many US land-based operators are investigating online possibilities – will they need to look overseas for the right staff to make such a transition?
Rob Dowling (RD): The short answer is, simply, yes, they will. Certainly for the products where regulation had been discussed, operators will require quite specialised skills and product expertise. With that in mind, we advise clients that they should be looking at bringing in ex-pats with industry experience. There are obviously pros and cons to doing this, but the pros tip the balance as the experience and proven track records these individuals bring with them are exemplary. The talent in our sector is also very used to relocating, so they are more often than not prepared to make a move to the US. The cons include expensive costs and visa issues, but they do need to bring people in. That’s not to say there aren’t skilled, capable candidates already in the US, but there is certainly something to be said for bringing in European industry experience.
eGRNA: Many European operators are paying attention to the exciting amount of potential to be found Stateside and some partnerships have already been made. How can Pentasia help facilitate such moves?
RD: For some time now, Pentasia has been making introductions between companies in the US through its Corporate Services division. Since Pentasia’s incorporation in 2001, we have always provided strategic international consultancy and advice to our clients from across the egaming and gaming sectors. The collective market intelligence we have amassed over that time puts us in a unique position to provide solutions to our US clients. One of the key things we are currently working on is facilitation of introductions for joint ventures and partnerships.
eGRNA: US tech companies, particularly those involved in the social sector, are receiving more attention from operators who are introducing social gaming to their businesses. This has created a rush to recruit engineers and developers involved in this space. Is Pentasia able to satisfy these demands?
RD: We are servicing this huge demand as best we can. This has been helped by the fact we have an office in San Francisco so we are in the Bay Area, allowing us to facilitate the technical hires (95% of the hires we facilitate are technical). It is probably one of the most brutal markets we have worked with in terms of candidate demand, as it is an exceptionally candidate-driven market with a lot of competition in the social space.
eGRNA: What can you see the next 12 months holding for Pentasia in the US? Will more states see a Pentasia presence through expansion?
RD: Currently we have people on the ground in Washington DC, San Francisco and Las Vegas. At the moment, these offices are very busy and I certainly foresee our businesses growing in these three locations. And, as each state regulates and takes on egaming, we would look to have a presence in most, if not all, those states as they come online. Our tagline, “global network, local services” is extremely apt with the US market and will help us bring the right candidates to the new roles.