Sportsbook Marketing Manager

  • Location: Malta
  • Salary: Attractive
  • Type: Permanent
  • Job reference: 18896

The role

As the Sportsbook Marketing Manager - You will be responsible for setting & delivering the consumer marketing strategy for the online Sportsbook.  Over the coming months you will be involved in a number of strategic initiatives.  You will be a key player in developing an orchestrated marketing programme based on data intelligence.

Main responsibilities include but are not limited to:

  • Responsible for  Sportsbook customer numbers and ARPU
  • Responsible for driving the company vision into action through strategy development as it relates to CRM and retention activity of our Sportsbook members
  • Take ownership of end to end campaign planning, from conceptualisation and briefing & resource allocation to analysis, reporting and optimisation – on budget & on time
  • Conceptualise creative and hard-hitting campaigns towards meeting quarterly financial & retention targets
  • Consistently champion an STP (Segment, Target, Profile) approach to driving relevant & timely communication capable of eliciting favourable behaviour changes
  • Constantly evaluate the campaigns you are running taking a “test, learn & optimise approach in order to improve efficiency and ROI
  • Manage the bonus spend budget and ensure campaigns are helping to achieve the overall monthly and quarterly targets
  • Follow and contribute to internal processes and strategies connected to:

          - Life cycle management.
          - Customer segmentation.
          - Loyalty management, retention rate.
          - Churn prevention, with a special focus on key segments.

  • Manage the banners, game positioning and overall promotions visibility
  • Working closely with the other Product and Operations team to ensure that the site experience and customer journeys are consistent, maximising usability and accessibility across all devices

The requirements for this position are: 

  • Sports enthusiast and possess a creative mind full of rich ideas
  • A native digital person
  • Excellent understanding of the sportsbook player
  • HBO / University degree in Business or marketing
  • Be an entrepreneur and have ambition to grow the business
  • Fluent in English

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