SEO/SEA Specialist

  • Location: Saint Julian's
  • Salary: Attractive
  • Type: Permanent
  • Job reference: 21791

Job Description

  • Works closely with internal as well as external stakeholders in order to develop and execute search strategies and campaigns (SEO, SEA, ASO) with a purpose of exceeding lead generation and ROI goals;
  • Conducts regular onsite analysis and makes recommendations to optimise various website elements, directly and indirectly, influencing SEO and SEA performance (both web and mobile);
  • Makes use of various tools and techniques in order to manage current operations as well as understand the broader search landscape (Google Analytics, Google Adwords, Google Trends, AppAnnie and more);
  • Manages all aspects of paid search campaigns (within Adwords and Bing Ads), including keyword research and list development, bid management, ad copy-writing, performance analysis and optimisation;
  • Optimises ads and landing pages to increase clicks and conversions; conducts A/B testing of ads and landing pages to ensure data-driven decision making;
  • Makes ASO recommendation for the native app;
  • Continually monitors and optimises performance through campaign analysis to improve KPIs along the customer journey, e.g. cost per click (CPC), click-through rate (CTR), cost per lead (CPL), etc.
  • Provides regular reports on campaign performance to key stakeholders. Monitors the competitive landscape and stay current with search and digital marketing trends, testing new approaches and adopting best-practice strategies;
  • Works closely with various stakeholders such as media planning, CRM, BI, design, and product management team

Qualifications

  • Proven SEO and SEA success is an absolute must;
  • 3 to 5 years previous experience in digital marketing with minimum 2 years within search field;
  • Experience within the German and European markets is preferred; 
  • Data-driven decision maker, with ability to process and present data;
  • Experienced Search marketer from a digital brand; knows the current Google services and overall search trends;
  • Understands the digital acquisition funnel as well as performance tracking techniques (familiar with Google Tag Manager);
  • Familiar with CMS platforms;
  • German and English speaker (additional languages as an advantage);
  • Passion for sports, games and consumer web business models;
  • Knowledge in Sports betting and Casino preferred;
  • Overall analytical and technical background essential;
  • Sufficient understanding of HTML and CSS;
  • Be confident building strategies and processes and have the ability to scale these globally;
  • Be a team player capable of working collaboratively and influentially across the relevant stakeholders

Additional Information

The Online Marketing department acquires, retains, reactivates, cross-sells and up-sells customers for our digital distribution channels, in all markets where our client actively operates.

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