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This is a role within the Gaming team. You will be responsible for delivering the insight and analysis that drives marketing and product decisions for Gaming – with a focus on Poker, Bingo, Exchange Games, and International Growth in overall Gaming.
You will be responsible for conducting detailed analysis across a broad spectrum including deep dives, player segmentation, campaign analysis, CRM optimisation, player lifecycle and cross product optimization.
The role requires a strong analytical background coupled with an ability to relate results to the player experience and form recommendations which add value.
Essential Skills & Experience
Strong analytical skills and the ability to deal with large volumes of numerical data.
Hands-on experience working with Business Analytics and Big Data tools (e.g. PLSQL, Business Objects, data cubes, or similar) and proficient in writing queries using SQL.
Ability to connect analytical findings to a deep understanding of the customer in order to develop strategies that improve the customer experience and drive growth.
Advanced level MS Excel required. Experience working with power pivot and power views an advantage.
Good understanding of online customer behaviour and behavioural analysis strategies.
Experience with CRM related analysis including customer segmentation's, campaign analysis and costing.
Ability to manage multiple parallel tasks and work within project time lines.
Works well both individually and as part of a team.
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