Head of Performance Marketing

  • Location: Malta
  • Salary: Negotiable
  • Type: Permanent
  • Job reference: 18371

Our client is a fast growing online casino and sportsbook. Due to continuous expansion in the Malta Office they are now recruiting for a Head of Performance Marketing.

Responsibilities:

  • Create and drive the Brand growth plan through focused, data-driven, and ROI based user acquisition strategies
  • Be responsible to build and maintain a strong relationship with relevant affiliate partners, advertising networks and publishers
  • Manage acquisition marketing budgets across products and generate performance reports of defined key metrics across channels
  • Develop acquisition programs to drive new customer base and build strong loyalty among users since the start
  • Manage business analytics to track and analyze data and conduct testing of new user acquisition channels
  • Lead and strengthen a team of acquisition specialists

Skills and experience:

  • Expert in performance marketing
  • Very analytical and number driven
  • A great understanding of mobile channel and social media as acquisition drivers next to others
  • Knowledge of iGaming affiliate business

Other specifications:

  • B2C digital marketer
  • iGaming background is a bonus
  • An entrepreneur at heart
  • Self-motivated and resourceful
  • Excellent written and verbal English communication skills

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