The role of Head of CRM Analytics is responsible for shaping the CRM strategy with the delivery and deployment of analytical driven insight. Accountable to the CMO, COO and the CRM senior management team, you will be expected to proactively work with the Analytics, BI, Product and Marketing teams to shape and drive best in class CRM.
You will be responsible for leading the optimisation of promotional spend for retention, reactivation and cross sell.
As Head of CRM Analytics you will be critical to the success of CRM, bonus and promotion optimisation across the organisation in that it is expected to take a leaving part on all major CRM change programmes such as next best action, next best offer, real time marketing and next generation Salesforce.
The role will be expected to lead the transformation projects surrounding CRM from a BI and analytics perspective.
Leading a team of analysts, you will ensure that best practice campaign evaluation takes place and that they educate the CRM operation on how to structure and set up campaigns to deliver best value to the business.
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