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As CRM manager, you’ll be responsible for all aspects of multiple email and SMS marketing programs. From scheduling, to production, through to execution, you’ll work closely with the marketing department to achieve measurable email marketing results.
You’ll already be working in an email marketing role (preferably with three years’ experience), have a have good working knowledge of email marketing best practices and HTML, and be well versed in using enterprise email providers, and tools such as Litmus and Email On Acid.
• Working closely with the rest of the marketing team, develop and deploy effective email campaigns.
• Analyze the effectiveness of email campaigns using IBM Marketing Cloud (Silverpop) and other industry-standard tools.
• Develop and implement email/SMS marketing strategies and initiatives in conjunction with the marketing manager and other key stakeholders
• Optimize emails using industry best practices and strategic A/B testing
• Develop and manage ad hoc and automated email campaigns in IBM Marketing Cloud (Silverpop).
• Monitor emerging trends in email marketing best practices and technical standards
• Compatibility testing of emails to ensure they are compatible with all major browsers, email platforms and devices.
• Ensure appropriate creative call-to-actions are deployed for each target audience
• Setting up and conforming all email links, dynamic content and personalized fields function properly
• Develop and revise automated mailings in conjunction with the rest of the marketing department.
• Assist with implementation of marketing automation
Collaborate with internal and external designers on visual content
Qualifications and experience:
• Three or more years of relevant work experience in email marketing, email administration and/or direct marketing
• Basic email HTML and CSS coding experience
• Excellent organizational, communication and project management skills
• Strong grasp of email/SMS best practices
• Experience with understanding and interpreting email metrics and/or web analytics and KPIs relative to campaign performance
• Working knowledge of variable content, segmentation, personalization
• Experience in iGaming preferred.
• Impeccable eye for detail, strong organizational skills, and ability to meet tight deadlines
• Highly motivated with a strong work-ethic, and able to operate independently with minimal supervision
• Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately in order to meet tight deadlines
• Analytical and creative thinker with excellent time management and problem solving skills
• Fluent English speaker; additional languages would be an advantage
• Sportsbetting campaign experience is a bonus
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