CRM Manager

  • Location: Dublin
  • Salary: €50000.00-60000.00
  • Type: Permanent
  • Job reference: 18742

Pentasia are seeking an experienced CRM Manager for one of our exciting and young Sportsbook/Casino brands in the Dublin area. Reporting directly into the Head of CRM for the company, you will be tasked with managing all CRM promotional activity across both products.

Responsibilities:

  • Daily management and planning of all CRM activity across Sports and Casino.
  • Using a full range of marketing channels including Email, SMS, ,Push Messaging, Social Media and Outbound Sales
  • Deliver against KPI's in areas such as retention, reactivation, churn prevention and player lifecycle across both Casino and Sportsbook.
  • Develop and maintain stringent segmentation models.
  • Working alongsde various other stakeholders including VIP, Customer Service, Product etc. 
  • Provide detailed analysis and reports based on campaigns ran.

Requirements:

  • 2+ years in a similar position in the iGaming Industry.
  • Data centric in your approach 
  • Genuine passion for sportsbetting and the iGaming Industry
  • Expert in areas such as Email Marketing, SMS, Social Media etc.
  • Excellent interpersonal skills and team management.

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