CRM Campaign Executive

  • Location: Sliema
  • Salary: €25,000 pa
  • Type: Permanent
  • Job reference: 20925

Very well recognized betting and gaming company based in Malta is now looking for a CRM Executive to join their team.

Job purpose:

This is a central role within the brand team where the team is responsible for planning, creating and executing campaigns.

You will in this role setup the technical parts of a campaign such as creating bonus programs and other rewards for different customer segments. You will also create target groups for customer communications such as email send outs, with the aim to activate and retain our customers.

This role requires a proactive and self-motivated individual who is highly methodical in their approach and has a focused attention to detail even when faced with tight deadlines and busy days. The CRM campaign executive will also be the main contact for customer support to assist with any bonus queries they might not be able to resolve within their team.

Key responsibilities:

Setups – 60%

  • Implements targeted marketing campaigns according to briefs, aimed at increasing the customer activation, conversion and retention
  • Manages the technical side of campaign setups (such as setting up bonuses, free spins, segmenting, and crediting other customer rewards)
  • Involved in planning, setting up and execution of automation related activities (all lifecycle stages)
  • Add new games (desktop/mobile/tablet) to our back office and the relevant information (game descriptions, images and more)
  • Position the new games in the game lobbies (desktop/mobile/tablet) for all our sites
  • Analyse the game performance based on information received from game providers/BI and re-position our lobbies accordingly
  • Day to day product operations including carrying out UATs to ensure smooth functioning of games.
  • Perform thorough follow-ups on bonuses/campaigns and pass on the findings to brand team
  • To work on any other task requested by brand manager
  • Go to person whenever bonuses issues occur
  • Manage bonuses and lobbies through our and our partner backend systems (such as Net Entertainment Casino Module™, Microgaming Quickfire iQ, Yggdrasil Gaming, Play'n GO and SBTech, etc.) and strong Excel skills.
  • Works closely with the brand team and other units within the team to ensure campaigns are coordinated and delivered accurately
  • Work towards set targets and deadlines
  • Improves the work flows and suggest improvements
  • Compile campaign related reports on request such as free spin/bonus cost reports
  • Assisting customer support with any campaign queries they are not able to solve
  • Co-operate with life cycle manager to develop and optimise our various life cycles

Follow up – 20%

  • Follow up on campaign performance on daily/weekly/monthly basis
  • Monitor relevant KPIs for the brand, such as reactivation and churn rates, bonus costs etc
  • Evaluates and analyses relevant information through different systems, and pushes relevant insights to brand team members
  • Follows up on initiatives taken in change of offer & campaign efficiency

Third party relations – 10%

  • Manage bonuses and lobbies through our and our partner backend systems (such as Net Entertainment Casino Module™, Microgaming Quickfire iQ, Yggdrasil Gaming, Play'n GO and SBTech, etc.) and strong Excel skills.

Co-ordination with other teams – 10%

  • Works closely with the brand team and other units within the team to ensure campaigns are coordinated and delivered accurately
  • Work towards set targets and deadlines
  • Improves the work flows and suggest improvements
  • Compile campaign related reports on request such as free spin/bonus cost reports
  • Assisting customer support with any campaign queries they are not able to solve
  • Co-operate with life cycle manager to develop and optimise our various life cycles

Relationships and communication

There will be a close and daily working relationship with other members of the brand team and other departments over Skype, email and face-to-face.

Also other internal departments need your help such as: Product teams about day-to-day activities and developments related to the product, other brand teams, affiliates and business development team via Skype, email and also face-to-face.

As you will be required to work with 3rd party software, you will need the support of the providers from time to time (NetEnt, Microgaming, SBTech etc.). Standard method of communication is via Skype chat or email.

Provide regular, timely reporting and performance monitoring to teams and key stakeholders where needed.

REQUIREMENTS

Skills

  • Experience from working with Optimove is beneficial
  • Experience from working with Tableau is beneficial
  • Strong organisational skills, excellent time management and experience of balancing multiple projects essential.
  • Ability to prioritize tasks and manage deadlines for large, multi-phase projects
  • iGaming industry experience

Competencies

  • Detail orientated
  • Effective communication skills (both written and verbal) with the ability to tailor your dialogue and delivery to cater for a variety of audiences.
  • Ability to prioritize tasks and manage deadlines for large, multi-phase projects
  • Strong time management skills.
  • Detail orientated
  • Effective communication skills (both written and verbal) with the ability to tailor your dialogue and delivery to cater for a variety of audiences.

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