CRM & Analytics Manager - Bahamas

  • Location: Nassau, Bahamas
  • Salary: Negotiable + Bonus and Benefits
  • Type: Permanent
  • Job reference: 20493

Experienced CRM & Analytics Manager with iGaming and/or Lottery experience required for a large growing business in the Bahamas. 

The company will offer an attractive package which will include a tax free basic salary and bonus, relocation assistance and benefits.

The main duties of the role are;

  • Accountable for the lifecycle activity performance and the ROI evaluation against established customer value KPIs
  • Owning the A/B and/ or multivariate tests to optimize campaigns quality and performance
  • Owner of Optimize (automated retention platform) maintenance, development, training and implementation of new features
  • Involved in all Brand campaigns planning and operations to optimize conversion, retention, churn prevention, reactivation optimization activities
  • Accountable for the reach of funnels optimization metrics within established quarterly customer segments revenue KPIs
  • Drive the ROI of customer incentives/bonus and rewards versus increasing customer life time value within the lifecycle journey context
  • Developing and implementing personalized multichannel, segmented life stage campaigns with a strong focus on Players lifecycle journeys based on player behaviours modelling
  • Monitor, analyses and continually refine the performance of automated behavioural and value-triggered propositions
  • Ensure an optimized use of all the channels (emailing, SMS, onsite) within the customer lifecycle context
  • Coordinate and provide visibility to all internal stakeholders
  • Establish KPIs reporting Optimize funnels and reflection of business KPIs
  • As a customer advocate within our business, elaborate data-driven and customer-oriented recommendations for Brands and VIP team to ensure the highest quality interactions with the customer across all lifestyle channels
  • Establish efficient communication channels with stakeholders for effective running of lifecycle activities
  • Regular update communication on ongoing Lifecycle activities to relevant stakeholders
  • Communicate lifecycle plans and success internally to ensure coordination across channels, function, departments
  • KPIs, Campaigns ROI communication and insight sharing with to relevant stakeholders
  • Weekly and Monthly strategic and operational meeting with relevant stakeholders for activities planning and KPIs insight
  • Monthly reporting on lifecycle activities based on a clear test and learn program
  • Developing & sharing best practice with in-house and partner brands through regular meetings, workshops
  • Coordinate with the marketing team to ensure synergy in tools/technology used within brands
  • Assist with marketing team, to optimize automated lifecycle funnels
  • Coordinating with product team to enhance vertical proposition within the communication funnels

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