Pentasia helps ambitious Gaming companies become stronger. For 25 years we have built capability through specialist recruitment. Today, we combine recruitment, leadership advisory, scalable workforce solutions and market intelligence to help clients build the people, leadership, capacity and insight they need to grow.
For 25 years, Pentasia has helped Gaming companies build capability through recruitment. In doing so, we built one of the industry's richest sources of trusted relationships and market understanding. Today we use that understanding more broadly - helping clients build capability and make better decisions through four connected capabilities: Talent, Leadership, Plus and Edge.
Pentasia believes in building more diverse, equitable and inclusive workplaces. That starts with our own team, a group of 80+ individuals from a wide range of backgrounds and over 20 nationalities. Together, we use our influence to advocate for greater diversity, equity and inclusivity within our industries.
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Hiring in Limassol ?? | IT Operations Engineer | Permanent
Are you the person your team calls when a Mac won’t enrol, a colleague can’t access an app or the office Wi-Fi drops? I’m working with a client in Limassol looking for someone who enjoys that mix of troubleshooting and taking ownership.
You’ll be the main IT contact for the local office, with a wider IT team to work alongside. You’ll look after the company’s Macs, manage accounts and permissions, and help new starters get set up. There’s also room to put your scripting skills to use and automate the jobs that keep landing in your queue.
I’d love to hear from you if you’re already based in Limassol, have 3 to 7 years in IT support or systems administration, and have managed corporate Macs using an MDM platform. Hands-on Google Workspace administration, networking knowledge and fluent English are also important.
This is a permanent role with on-site responsibilities and occasional, pre-planned work outside normal hours.
If this sounds like your kind of role, send me a DM. I’m happy to share more in a private chat.
#LimassolJobs #ITSupport #CyprusJobs
Sales Director - Russian Speaking
B2B Sports Betting focus
Russian & English speaker
Live anywhere in Europe
Some new business mostly senior account development
Career growth opportunities
Supportive culture
Attractive base salary + bonus/commissions
This company is an established B2B iGaming supplier focusing on promoting sports betting solutions. It is now looking to recruit another member of the team to further develop significant accounts that have Russian speaking key stakeholders.
For this role you can be based pretty much anywhere in Europe. You will focus on promoting a market leading range of sports betting solutions into sports betting operators that have Russian speaking key stakeholders. Your client base will be dotted all over Europe/Asia, including parts of the middle east and eastern Europe as well as the CIS region. You will be tasked with building effect relationships with key stakeholders within sports betting operators, upselling and cross selling.
To be considered you must be able to read and write both Russian and English. You will have solid understanding of sports betting solutions and ideally sold them OR have worked for an operator and purchased them.
For more information on this great opportunity, please contact Karl Harenburg at Pentasia.
Senior Performance Marketing Analyst
About the Opportunity
Our client is a fast-growing online gaming and entertainment business that invests heavily in customer acquisition across paid media, CRM, affiliate, referral, and influencer channels. They are seeking a highly analytical and commercially minded Senior Performance Marketing Analyst to help drive smarter marketing investment decisions and maximize player value.
This is a senior, hands-on analytics role with significant visibility across Marketing, CRM, Product, Data, and Executive Leadership teams. The successful candidate will own the analytical view of customer acquisition from first touch through to long-term player value, delivering insights that directly influence marketing spend, acquisition efficiency, and business growth.
If you thrive in a data-driven environment, enjoy solving complex business challenges, and want your analysis to directly impact strategic decision-making, this could be an excellent opportunity.
Key Responsibilities
Marketing Performance & Budget Optimization
Act as the primary analytics partner for acquisition channels including Paid Media, CRM, Affiliates, Referral, and Influencer Marketing.
Evaluate channel performance using core metrics such as CAC, ROAS, LTV:CAC, retention, revenue contribution, and payback period.
Assess customer acquisition quality across the full player lifecycle, focusing on long-term value rather than short-term volume.
Deliver actionable budget allocation and investment recommendations to senior stakeholders.
Monitor performance outcomes and measure the impact of optimization decisions.
Experimentation & Incrementality
Design, execute, and analyze A/B tests across creative, audience targeting, promotional offers, and landing page experiences.
Ensure testing methodologies are statistically sound and capable of producing actionable insights.
Measure incremental marketing impact and provide clear recommendations regarding scaling, optimising, or discontinuing initiatives.
Foster a test-and-learn culture across acquisition and CRM functions.
Attribution, Forecasting & Modelling
Develop and maintain attribution frameworks that support accurate source evaluation and budget planning.
Build cohort analyses, LTV forecasting models, and predictive insights to support acquisition strategy.
Identify and account for performance distortions such as seasonality, channel mix changes, and high-value player behaviours.
Support long-term growth planning through data-driven forecasting and spend pacing recommendations.
Data & Analytics Ownership
Write and maintain complex SQL queries within Snowflake or similar cloud-based data environments.
Own and improve marketing data products, ensuring reporting datasets are accurate, scalable, and well-documented.
Partner with Data and Engineering teams to improve data quality, tracking implementation, and reporting infrastructure.
Leverage AI-powered tools and automation to increase analytical efficiency and accelerate decision-making.
Reporting & Stakeholder Management
Develop and maintain reporting frameworks focused on acquisition efficiency, marketing performance, player value, and revenue growth.
Present insights and recommendations to senior leadership in a clear, commercially focused manner.
Translate complex analytical findings into actionable business strategies.
Influence decision-making across Marketing, Product, CRM, and Leadership teams.
What Success Looks Like
Marketing and leadership teams rely on your data and recommendations to make critical investment decisions.
Acquisition efficiency, player value, and marketing ROI improve as a direct result of your analysis.
Testing programmes consistently produce actionable outcomes and measurable business impact.
Marketing performance data is trusted, documented, and widely adopted across the organisation.
Data-driven decision-making becomes embedded within the growth and acquisition functions.
Required Experience
5+ years' experience in Marketing Analytics, Performance Marketing Analytics, Business Intelligence, or a related analytical function.
Prior experience within online gaming, betting, casino, sports wagering, fintech, subscription businesses, or other high-volume consumer environments is highly desirable.
Advanced SQL skills, with strong experience writing, optimising, and troubleshooting complex queries.
Proven experience evaluating acquisition channel performance and marketing ROI.
Strong understanding of performance marketing metrics including CAC, ROAS, LTV, LTV:CAC, retention, payback period, and attribution.
Experience designing and analysing A/B testing frameworks that have influenced commercial and budget decisions.
Strong BI and reporting experience using tools such as Looker, Tableau, Power BI, or similar platforms.
Exceptional stakeholder management and communication skills, with experience presenting insights to senior leadership.
Demonstrated ability to work cross-functionally with Marketing, CRM, Product, Engineering, and Data teams.
Preferred Experience
Python for automation, advanced analytics, or predictive modelling.
Marketing Mix Modelling (MMM), media attribution, incrementality testing, or budget optimisation methodologies.
Experience building customer lifetime value and forecasting models.
Knowledge of VIP programmes, player segmentation, value scoring, or loyalty frameworks.
Familiarity with regulatory environments within online gaming, betting, or other regulated industries.
Additional Requirements
3+ years of hands-on A/B testing experience.
4+ years of advanced SQL experience.
Experience working with large, complex datasets and identifying data anomalies, trends, and growth opportunities.
Why Apply?
This is an opportunity to join a high-growth business where analytics plays a central role in commercial decision-making. The successful candidate will enjoy significant ownership, direct exposure to senior leadership, and the ability to directly influence acquisition strategy and business performance.
If you're passionate about turning data into strategic action and enjoy working in a fast-paced, performance-driven environment, we'd love to hear from you.
There’s no surer chance to grow than exposing what you have to offer to an entirely new customer base, but with the majority of major markets now tightly regulated, a careful approach to hiring is needed to make sure you don’t fall at the first hurdle.
The Canadian province of Alberta has followed Ontario's lead to become the second jurisdiction in the nation to roll out regulated online gambling, opening its doors to both sports betting and online casino operators.
People often think of mature markets as stable and secure, but in iGaming adopting this stereotypical viewpoint will quickly leave you exposed to the sometimes brutal twists and turns of the developed sectors of Western European online gambling.